Many companies don’t hesitate to spend money on state-of-the-art phone systems, high rent in a prime building, and the latest gadgets for their offices.  But when it comes to one of the most important pieces for attracting  customers and increasing revenue - their copywriting - they think it’s ok to cut corners.

Good copywriting is what sells your products.  It’s what brings new clients to you.  It’s what makes people want to call you and ask you for more details.  It’s what brings you the MONEY. 

If the writing on your website or other marketing materials is weak, limp, and ineffective, then any other investment in “marketing” will fall short, causing you to leak precious dollars.  

People won’t buy from you because your website has great sound effects, or because your postcard contains a bunch of hip, monosyllabic words, or because your door hanger can be re-folded into a cool paper airplane.  They’ll buy because of the words you use.  And they’ll buy only if they’re convinced that your product will solve a problem for them and make their lives better, happier, or easier.  Good copywriting is what does this. 

Whether you’re trying to reach millions of people with a high-end product, or trying to attract customers for your lawn-mowing business, good copy means the difference between mediocre results (or NO results) and amazingly successful results. 

If you’re wondering why your marketing materials aren’t getting the results you think they should, take another look at the copywriting. 

Technorati tags: copywriting, marketing, web content