Part 1 talked about the importance of identifying your target market.  Now, the next step is to figure out… 
2.  What is their pain?
What keeps your target market up at night?  What are they most worried about?  What do they want relief from?  Why might they look to you in desperation?

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Wouldn’t it be great to have a steady stream of clients who said, “You’re just what I’m looking for!”?  Your business would take off.  You wouldn’t be up at night worrying.  You’d even enjoy your business more.
You’ve worked hard, trying various marketing methods, putting up a great-looking website, and maybe even spending more money than […]

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