Blackbug Communications

Many companies don’t hesitate to spend money on state-of-the-art phone systems, high rent in a prime building, and the latest gadgets for their offices.  But when it comes to one of the most important pieces for attracting  customers and increasing revenue - their copywriting - they think it’s ok to cut corners.

Good copywriting is what sells your products.  It’s what brings new clients to you.  It’s what makes people want to call you and ask you for more details.  It’s what brings you the MONEY. 

If the writing on your website or other marketing materials is weak, limp, and ineffective, then any other investment in “marketing” will fall short, causing you to leak precious dollars.  

People won’t buy from you because your website has great sound effects, or because your postcard contains a bunch of hip, monosyllabic words, or because your door hanger can be re-folded into a cool paper airplane.  They’ll buy because of the words you use.  And they’ll buy only if they’re convinced that your product will solve a problem for them and make their lives better, happier, or easier.  Good copywriting is what does this. 

Whether you’re trying to reach millions of people with a high-end product, or trying to attract customers for your lawn-mowing business, good copy means the difference between mediocre results (or NO results) and amazingly successful results. 

If you’re wondering why your marketing materials aren’t getting the results you think they should, take another look at the copywriting. 

Technorati tags: copywriting, marketing, web content

Ok, you’ve identified your target market, and you know what keeps them up at night.  Now how does what you’re offering solve their big problem?
Ask yourself:

3.      What’s the need you can fulfill for them?  (How does what  you offer  solve their problem?)

Mr. Rain Poncho Salesman can confidently say to his prospects, “You don’t want to get wet?  Well, have I got a deal for you.”  He may even say, “I’m the answer to your prayers.”  They would probably agree with him.  He has the perfect solution to his customers’ pain:  something that keeps them from getting wet. 

And if they don’t get wet, they won’t need to change  their clothes later, they won’t feel uncomfortable in their soggy clothes on the way home, they’ll be in a better mood, and they can enjoy their day at the zoo more fully. These are some of the benefits in addition to the main benefit of staying dry. 

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